Investing.com -- Japanese agricultural equipment manufacturer, Kubota, is planning to boost its production in India, with the intention of growing its exports to Africa and reducing costs in Southeast Asia, according to Nikkei .

Kubota’s President, Yuichi Kitao, recently highlighted the company’s strategy to leverage India’s manufacturing hub as a key growth driver. He also acknowledged the intense competition in Africa’s agricultural equipment market, but believes that balancing cost competitiveness and quality with consumer needs will provide Kubota an advantage in the region.

The company is currently in the process of selecting a location for a new plant in India. This move is part of Kubota’s broader strategy to double its tractor production capacity and market share by 2030 in the South Asian country.

Kitao also sees the potential of expanding the Indian business beyond the domestic market. This strategy aligns with the company’s broader goal of expanding their presence in Africa and Southeast Asia, using the increased production capacity in India.

The establishment of a new production facility in India will not only boost Kubota’s domestic market presence but also serve as a springboard for the company’s expansion plans in Africa and Southeast Asia.

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