Investing.com -- Air Canada (TSX: AC )’s President and Chief Executive Officer, Michael Rousseau, has announced a realignment of senior executive management responsibilities. The changes, set to take effect on May 1, 2025, aim to capitalize on the cross-functional capabilities within the senior executive team.

The realignment comes as part of Air Canada’s New Frontiers strategy, aimed at supporting the airline’s growth program. The program is expected to accelerate as new aircraft start to arrive towards the end of 2025. Rousseau stated that these changes will reinforce the management structure by promoting cross-functional capabilities among senior executives, enhancing the resiliency of the airline’s leadership team.

Among the reshuffle, Craig Landry, formerly the Executive Vice President and Chief Operations Officer, has been appointed as the Executive Vice President & Chief Innovation Officer and President of Aeroplan. In his new role, Landry will be responsible for the corporation’s technology functions, focusing on innovation to enhance customer experience. His responsibilities will encompass digital, data, cybersecurity, and artificial intelligence functions. As President of Aeroplan, Landry will continue to advance Aeroplan’s vision as Canada’s leading travel loyalty program.

Mark Nasr, who previously served as the Executive Vice President, Marketing & Digital and President, Aeroplan, will now become the Executive Vice President & Chief Operations Officer. In this role, Nasr will oversee all aspects of a safe, reliable, and efficient operation, with a focus on improving the customer experience throughout Air Canada’s worldwide network. His responsibilities will include Flight Operations, Maintenance and Engineering, Airports, In-Flight Service, Contact Centres, International Operations, Regional Express Carriers, and Onboard Cabins and Systems groups.

Lastly, Mark Galardo, the former Executive Vice President, Revenue & Network Planning and President, Cargo, has been appointed as the Executive Vice President & Chief Commercial Officer and President, Cargo. Alongside his current role, Galardo will also take on responsibility for Marketing, leading the design and development of the Air Canada brand.

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