Investing.com -- General Motors (NYSE: GM ) has announced the promotion of Duncan Aldred to the position of Senior Vice President and President of North America, effective immediately. Aldred, who was recently the Vice President of commercial growth strategies and operations, will now lead the company’s North America region.

In his new role, Aldred will be a part of the GM senior leadership team and will report directly to Rory Harvey, the Executive Vice President and President of Global Markets at GM. Aldred has been tasked with maintaining GM’s sales momentum, utilizing the company’s extensive vehicle portfolio, and swiftly responding to changes in the external environment.

Harvey praised Aldred for his decade-long contribution to the growth of Buick and GMC, as well as his recent efforts in modernizing GM’s commercial operations. Aldred’s promotion is in line with GM’s strategy to provide customers with a diverse range of choices across its internal combustion engine (ICE) and electric vehicle (EV) portfolio.

Expressing his optimism about the new role, Aldred said that GM is in a strong position in North America, thanks to its extensive product portfolio and customer-focused team. He also showed his eagerness to continue working with GM’s teams, dealers, and partners to provide the best possible sales and ownership experience to customers.

Aldred has been with GM for 33 years, taking on various leadership roles in vehicle sales, services, and marketing. In 2010, he was appointed the Chairman and Managing Director of Vauxhall in the UK, and later led Opel’s global sales, marketing, and aftersales in 2013.

He took on the role of VP of global GMC and Buick in 2014, where he successfully grew GMC pick-up sales to record levels and transformed Buick’s focus from sedans to SUVs. Under his leadership, both brands achieved record dealer satisfaction levels and consistently ranked in the top two in the annual JD Power Customer Sales and Service Satisfaction survey for a decade.

In 2024, Aldred shifted to his most recent position, where he concentrated on modernizing customer experience and creating growth opportunities across GM’s products and services, including GM Energy, GM Envolve, OnStar, Customer Care and Aftersales, and Digital Sales and Service.

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