Investing.com -- Shopify (NASDAQ: SHOP ) has launched its Summer ’25 Edition, introducing over 150 upgrades aimed at enabling merchants to build better experiences with ease and creativity. The new features span across all areas of Shopify, reducing technical challenges and allowing more time for brand building.

The Summer ’25 Edition introduces Horizon, a theme foundation that combines beauty and flexibility. Horizon allows merchants to create and customize a stunning storefront with preset designs or from scratch. The intuitive Theme Blocks feature enables the easy creation and customization of shops, without the need for coding. A built-in AI generates custom content blocks based on the merchant’s description, providing a unique and personalized shop design.

The AI Store Builder, another new feature, crafts custom designs based on a description of the brand. This feature is useful for both new and existing shops, allowing merchants to focus on the final touches of their shop rather than starting from a blank canvas. Ben Attwood, founder of Clubhouse Skin, believes the Horizon feature would have saved him both time and money during his brand’s launch.

Shopify has also redesigned its Point of Sale (POS) app to be more intuitive and responsive, with a focus on speed and brand energy. The app now includes features such as smoother navigation, smarter search, and a "ship and carry out" option. The Display Editor allows for intentional placement of brand logos and colors, and the Tap to Pay feature transforms phones into payment terminals.

The Shop app has been transformed into a more personalized discovery experience, with a dynamic feed that adapts in real time as buyers browse and search. The app now allows buyers to build, share, and collaborate on collections, and product variants are displayed as visual swatches, matching the store’s presentation.

Shopify has made going global easier by allowing merchants to sell from multiple entities in one store, consolidating all businesses and legal structures into one admin. Shopify Payments has also expanded to more countries, including Mexico and 15 new markets in Europe.

In response to the rising popularity of AI shopping assistants, Shopify is launching the Knowledge Base app. This allows merchants to optimize the answers buyers receive about their store, controlling the exact facts shared directly with AI shopping agents about their brand.

Sidekick, another feature, has been upgraded to solve more complex problems, connecting more data and performing deeper analysis to uncover useful insights. It now supports 20 languages and allows questions to be asked via voice or chat.

Klavs Steenhof, head of digital at INTERSPORT Group, finds the upgraded Sidekick effective in inventory management. He believes that businesses that embrace AI across their operations will thrive, and appreciates Shopify’s seamless integration of this technology.

The Summer ’25 Edition of Shopify is designed to make the entrepreneurial process easier, faster, and more creative for merchants.

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