Adidas reports data breach, consumer contact info accessed
Investing.com -- German sportswear manufacturer Adidas (OTC: ADDYY ) reported on Friday that an unauthorized external entity had accessed certain consumer data. The data breach was carried out through a third-party customer service provider. However, the company assured that neither passwords nor credit card details were compromised in the incident.
Adidas stated that upon discovering the breach, immediate actions were taken to contain the incident. A thorough investigation was launched in collaboration with top information security experts, as per the company’s statement.
The data involved in the breach primarily consisted of contact details. These details belonged to consumers who had previously reached out to Adidas’s customer service help desk. Adidas is currently in the process of notifying the potentially affected consumers about the incident.
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